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Jackie Zimmerman

Head Of Brand Marketing at Birdies

Jackie Zimmerman has over 13 years of experience in the retail industry. In 2013, they began working at Bath & Body Works as Senior Merchant for Men's Body Care, Merchant for Aromatherapy, Efficacious Body Care, C.O. Bigelow, Hair, Face, and Lip, Merchant for Total Gifting (Giftsets and Gift Wrapping), PWPs/GWPs and Experimental Businesses, and Associate Merchant for Giftsets and PWPs/GWPs. During their time at Bath & Body Works, they were responsible for building and executing against aggressive growth plans, launching new product lines, and driving customer acquisition. In 2009, they began working at Abercrombie & Fitch as Merchant for Female Accessories, Merchant for Fashion Bras and Bra Layering, Associate Merchant for Core Bras, and Assistant Merchant for Female Sleep. During their time at Abercrombie & Fitch, they were responsible for trend identification, new product development, and leading college campus focus groups. In 2019, they began working at Coty as Senior Global Marketing Manager for Tiffany & Co., where they managed all global animation and gifting initiatives and oversaw all seasonal 360-degree marketing campaigns. Jackie is currently employed at Birdies as Senior Brand Manager, a role they have held since 2022.

Jackie Zimmerman holds a Bachelor of Business Administration (BBA) from The Ohio State University Fisher College of Business, where they studied Finance. Jackie also attended the Haskayne School of Business, where they studied Business Administration and Management, General. Additionally, Jackie holds a certification as an Ayurveda Health Counselor (AHC) from the California College of Ayurveda.

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