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Lena Bajzelj has worked in a variety of roles in the marketing and product management fields. Lena began their career in 2010 as a Product Manager at Si.mobil d.d. Lena then moved to Flaviar in 2016, where they held the roles of Director of Marketing, Head of Engagement, and Marketing Manager. Most recently, in 2021, they became the Head of Content at Bird Buddy.

Lena Bajzelj obtained a Bachelor's degree in Communication and Media Studies from the University of Ljubljana, Faculty of Social Sciences between 2005 and 2009.