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Neema Gupta is an experienced professional in brand management and merchandising, currently serving as Deputy Brand Manager at BIOWORLD MERCHANDISING since July 2015. In this role, Neema is responsible for acquiring new licenses in various entertainment sectors and negotiating deal terms. Prior experience includes work as a Licensing Coordinator at BIOWORLD MERCHANDISING, where Neema developed commercial designs and coordinated with licensors. Previous positions include Merchandiser at APRIL SOURCING PVT LTD and Buying House Merchandiser at Attias Group / Capsons Co., focusing on sample development and product coordination. Neema's academic background includes a Bachelor's Degree in Leather Goods and Accessory Design from the Footwear Design and Development Institute and a B.Sc in the same field from IGNOU.