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Toni Soale has held various marketing roles since 2005. Toni began their career as Interactive Marketing Manager at TimberTech in 2005, where they managed all corporate Web activities, created the company's first intranet site, and implemented the first social media plan. From 2010-2017, they worked at Buckhorn Inc and ArvinMeritor, where they held the roles of Marketing Communications Manager and Product Manager, respectively. Since 2017, Soale has been employed at Hydro Systems Company as Global Marketing Communications Manager. Most recently, in 2021, they joined BiOWiSH Technologies as Marketing Director and Marketing Communications Manager.

Toni Soale graduated from Ohio University in 2004 with a Bachelor of Science in Journalism, majoring in Public Relations and Graphic Design from the E.W. Scripps School of Journalism. Toni began their studies at Ohio University in 2000.