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Rich Tula is the former CEO and co-founder of Biodirect, Inc., a biotech equipment reseller established in 2002. Mr. Tula has extensive expertise in mechanical engineering, product development, technology assessments, asset and risk management, and technical support processes. Prior to Biodirect, Mr. Tula was a managing partner at Biomatic Technologies Inc. (BTI), where he developed the key "one source" business model. BTI was acquired by Perkin Elmer in 2005. Prior to BTI, Mr. Tula was the International Marketing Manager for Comdisco's Lab and Scientific Group (CLSG), a publicly traded Fortune 500 company. He has over 22 years experience in federal, biotech, pharmaceutical, and medical business markets. Mr. Tula has also written technical papers on laboratory related technologies, and has been a national speaker regarding asset management, risk and lifecycle management, laboratory workflow efficiency, and facility security.

Mr. Tula has a biomedical engineering degree from the Community College of the Air Force, Colorado Community College, and Pierce College. He volunteers with inner city kids helping with personal growth and education. In addition, he donates equipment for the establishment of molecular biology labs for high schools. Mr. Tula is also an avid proponent of environmentally-friendly "green" building technology.