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Niall Hickey serves as the Regional Business Manager for the UK & Ireland at Bionano, also fulfilling the role of Market Development Manager, where successful sales and marketing strategies have led to significant purchase orders and strategic partnerships in the genomics sector. Niall has a diverse background that includes expertise in market analysis, business development, and promotional support for Bionano technology across EMEA and APAC. Previous positions include Senior Scientist - Commercial Manager at Perfectus Biomed Group, Biomedical Scientist at Amazon, Medical Writer at Meridian HealthComms, and Research Assistant at BIOTOOLOMICS LIMITED. Niall holds a PhD in Medical Microbiology and Bacteriology from The Manchester Metropolitan University, alongside an MSc in Medical Sciences and a BSc in Biomedical Sciences from Newcastle University.