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Alison Martin serves as Associate Director of Global Digital Product Strategy at BioMarin Pharmaceutical Inc., with a focus on enhancing market penetration and brand visibility for pediatric rare disease therapies through omnichannel strategies. Prior to this role, Alison was President and Chief Marketing Officer at AGM Digital, guiding life science and pharmaceutical clients in digital and marketing operations. Alison's previous positions include Senior Director of Web & Digital Marketing at Standard BioTools, where implementation of the Salesforce Marketing Cloud optimized campaign effectiveness, and Group Manager of Digital Sales Enablement at Genentech, leading digital enhancements that yielded exceptional results. Alison holds a Certificate in Artificial Intelligence from the Massachusetts Institute of Technology and a Bachelor of Arts in Biology from the University of California, Santa Cruz.