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Aviva Jorstad is an accomplished marketing professional with extensive experience in ecommerce and digital marketing. Currently serving as Director of Ecommerce at BioLite since February 2024, Jorstad previously held the role of Director, Digital Marketing at Wilson Sporting Goods Co. from May 2014 to September 2023. In this position, Jorstad was responsible for leading digital marketing strategies across Wilson's Family of Brands and scaling operations as Senior Manager and Digital Marketing Manager. Prior experiences include Director of Accounts at Portent, Inc., where Jorstad focused on client success and team growth, as well as roles at Strand IP, Jarden Corporation, and IMG, with a foundation in licensing and brand marketing. Educational qualifications include an MBA from the University of Oregon Lundquist College of Business and a Bachelor of Arts in Psychology from Iona University.