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Sebastian Heimfors has extensive experience in leadership roles across various sectors, particularly in commercial and digital innovation. Currently serving as the VP, Chief Commercial Officer, and VP of BioGaia Digital at BioGaia AB since August 2021, Sebastian previously contributed as a Board Member at Mitt Livs Val from August 2019 to February 2023. Prior to BioGaia, Sebastian held the position of Director of Innovation and Data at Axel Johnson AB from December 2017 to August 2021 and was COO at A-Z Sportswear (Varner Ibrahimovic AB) from August 2015 to December 2017. Notable previous roles include Head of Business Development and Head of Blocket Shopping at Blocket, CIO & Business Development Manager at Boomerang International AB, Chief Operating Officer International Sales and E-commerce Manager at Polarn O. Pyret, and Business Development Manager E-com at Stadium. Sebastian began their career as a Sales Representative at Stadium and later worked as a Product Area Manager at Bidlet AB.