Xixi joined the Bio X Cell team in July of 2020 as our Director of Marketing and Branding. In this position, Xixi is responsible for evaluating, developing, and overseeing marketing strategies with the goal of increasing brand awareness and market share. Xixi has an educational background in biochemistry and extensive research experience from Dana Farber Cancer Institute. She also has a strong background in product management and marketing and business development in the protein research field.
When not working, Xixi enjoys hiking and getting lost in the woods with her dog, Omelette. Although she is quick to clarify—while she frequently gets lost, Omelette never does. He always knows exactly where he is and can be relied on to find his way back to the car. Xixi loves to travel and immerse herself in different cultures and foods. In her downtime, she enjoys playing tennis, taking dance classes, and binge-watching superhero movies.
Xixi was drawn to Bio X Cell by the high-quality products we produce. All Bio X Cell in vivo functional grade antibodies are manufactured in our own facility in the U.S., with the highest quality standards in place. As the original manufacturer, Bio X Cell can provide fast and exceptional technical support to our customers. Xixi is appreciative of how involved our CEO and COO are in the daily operations of the company. They are invested in ensuring that Bio X Cell customers have the best experience, products, and services possible. Xixi is proud to be promoting a product that she can get behind so fully, and she is excited to work with a team that is committed to maintaining such high standards.
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