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Heguiberto Souza is an experienced marketing professional with a strong background in search engine marketing and digital strategy. As the Global Search Engine Marketing Manager at Bio-Rad Laboratories since December 2018, Heguiberto has demonstrated expertise in driving online visibility and performance. Previous roles include Senior Digital Strategist at Genentech and Senior Account Manager at Kaiser Permanente, alongside various positions in digital marketing and account management at companies such as Skai and Altius Education, Inc. Heguiberto's earlier career includes experience as a PPC Specialist and Affiliate Account Manager, complemented by a solid educational foundation with a Master’s in Information Systems from Pace University and a Bachelor’s degree in Economics from Universidade do Vale do Paraíba.