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Harmeet Arora is an experienced marketing analytics professional currently serving as the Global Marketing Analytics Manager at Bio-Rad Laboratories since December 2021, where leadership is provided to the Digital Experience analytics team to enhance customer journeys and eCommerce growth through data insights. Prior experience includes positions as Sr. Manager of Marketing Analytics at 10x Genomics, where marketing analytics strategies were established, and Marketing Leader at GE Healthcare, focusing on customer-driven marketing strategies and integrated marketing plans. Earlier roles at Thermo Fisher Scientific included Global Product Manager in the Human Identification Business and various analyst positions, beginning as an intern. Educational achievements include an MBA in Marketing from Northwestern University's Kellogg School of Management, a Master of Biotechnology from San Jose State University, and a BS in Human Biology and Computer Science from UC San Diego.