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Anubhav Mittal is the CEO and founder of Bio Craft Innovation. Anubhav has over 10 years of experience in the retail industry, having worked with companies such as Just Funky, Pourbrands Online Private Limited, Chumbak Design Pvt. Ltd., and HANUNG TOYS & TEXTILES LTD. In their most recent position as Country Head at Just Funky, Anubhav was responsible for the company's operations in India. Prior to that, they served as the Co-Founder of Pourbrands Online Private Limited, where they helped the company grow from a small startup to one of the leading online retailers in India. Anubhav has also held positions as the Head of Buying at Chumbak Design Pvt. Ltd. and as the VP & Country Manager at HANUNG TOYS & TEXTILES LTD. In these roles, Anubhav was responsible for managing the company's operations and overseeing the buying department.

Anubhav Mittal has a MBA from HEC Paris in the field of strategy/finance. Anubhav also has a rough diamond grader certification from the International Gemological Institute. Anubhav Mittal also has a MBA from the University of California, Berkeley, Haas School of Business in the field of hi tech marketing/finance. Anubhav's undergraduate degree is in B Tech from the Indian Institute of Technology, Delhi.

Some direct reports include Ham Chandra - Compliance & Accounts Manager, Abhishek Singh Bartwal - Marketing & Technical Executive, and Vibha Mittal - Co-Founder.