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Cindy Firestone is the Senior Manager, Revenue Operations & Strategy at Binti. Prior to Binti, they were the VP, Client and Sales Operations at Reaction Commerce, which was acquired by Mailchimp in April 2020. Cindy has also held the role of Director of Customer Acquisition and Sales Operations at Media Temple.

Cindy has extensive experience in driving organizational growth and implementing key initiatives. Cindy is an expert in designing, implementing, and administering CRM and Marketing automation tech stacks. Cindy is also well-versed in conducting competitive analysis and partnering with cross-functional teams on go-to-market strategies.

At Reaction Commerce, Cindy was responsible for all client/partner programs including on-boarding, referrals, adoption, advocacy, customer success, and retention. Cindy engaged with clients, partners, and community members on 5 continents, in 140+ countries.

Cindy’s experience in both sales operations and customer acquisition makes their uniquely qualified to lead Binti’s revenue growth strategy. Under their guidance, Binti has seen significant increases in both top-line and bottom-line growth.

Cindy Firestone has a bachelors degree from UC Santa Barbara.