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Manoj Agarwal is an accomplished academic and marketing consultant with a career spanning several decades. Currently serving as the Program Director for the MS Data Analytics program at Binghamton University since October 2018, Manoj also holds the position of Professor of Marketing at the same institution since September 1977. Research interests include branding, the interface between marketing and finance, user interfaces in technology products, and product adoption. In addition to academic roles, Manoj has operated an individual consulting practice since 1980, providing expertise to numerous telecommunications firms, including AT&T, Sprint, and Vodafone. Manoj's administrative experience includes serving as Associate Dean for Faculty, Research, and PhD Program at Binghamton University from September 2014 to August 2018. Educational qualifications encompass a PhD in Marketing and Economics from the University at Buffalo, a Post-Graduate Programme in Management from the Indian Institute of Management Ahmedabad, and a BS in Physics and Mathematics from SIES College, University of Bombay.