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Maayan Lior is a seasoned marketing professional with extensive experience in demand and digital marketing across various sectors. Currently serving as Demand Generation Manager at binah.ai since September 2020, Maayan contributes to developing video-based monitoring solutions that enhance digital healthcare accessibility. Previous positions include Digital Marketing Manager at IncrediBuild, where Maayan focused on software development acceleration, and Nuance Hearing, facilitating effective communication in noisy environments. Maayan also held the role of Digital & Social Marketing Manager at Xtra Mile, specializing in strategic marketing for startups and SMBs, and Digital Marketing Manager at Cigloo Remote Browsing, enhancing secure remote browsing experiences. Maayan holds dual Bachelor's degrees in Communication and Media Studies, as well as Sociology and Anthropology from The Hebrew University of Jerusalem.