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Josefina Hertzman has a diverse work experience spanning various roles and industries. Beginning in 2011, they worked at Swedbank as a Customer Service representative for a few months. In 2013, they joined Avantema ab as a Marknadschef, where they managed account managers and handled tasks such as planning, segmentation, business strategy, and development. In 2014, Josefina moved to Any Lamp BV, where they served as the Country Manager for Sweden until 2016. Following that, they joined VELUX and held multiple positions, including Marketing manager, Marketing and Operations Manager, and Marketing manager for VELUX Svenska AB/ Soumi OY. Their most recent position, starting in 2020, is as the Global Marketing Manager, Manufacturers, at BIMobject.

Josefina Hertzman obtained a Bachelor's degree in International business from Luleå University of Technology, where they studied from 2008 to 2011. Josefina then pursued further education at Keele University in 2010-2011, where they studied Marketing and communication as an Erasmus student. In 2011-2013, Josefina completed their Master's degree in Innovation and business development at Halmstad University.