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Jennifer Burch currently holds the position of Manager, Shopper Marketing & Cross Category Promotions at Bimbo Canada. Prior to this role, Jennifer worked at General Mills for over a decade, where Jennifer held various titles such as Manager, National Promotions, Sponsorship & Licensing, Customer Development Manager at Amazon, Channel Marketing Manager, and Promotion Marketing Manager for Cereal & Snacks. Before their time at General Mills, Jennifer worked at Canada's Wonderland as a Corporate Sales Representative and Americana Conference Resort & Spa as a Sales Representative. Jennifer started their career as an Intern in Public Relations at Niagara Parks Commission. Jennifer graduated from Brock University with a Bachelor of Arts, Honours, in Business Communications.