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Hicham Amadi

General Manager & President at Bilendi SA

Hicham is the head of 2WLS, a pioneering company in the field of loyalty in Morocco, the company has been part of the Bilendi group since 2009.

A graduate engineer from the Ecole Nationale Supérieure in Caen, he began his career as a consultant at Atos Origin. He is also President of the Association of Technological Societies of Morocco (ASTEC). Hicham participated in the draft law on the auto-entrepreneur: in particular, the use of m-payment to provide social security and banking services for VSEs.


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