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Jorrit Reitsma is an experienced professional in the hospitality and bike rental industries, currently serving as the Customer Success Manager for Europe at Bike.Rent Manager since February 2021. Previously, Jorrit owned Cuesta Bike Rental SL, specializing in high-end Bianchi carbon road bikes, from February 2016 to February 2021. Jorrit's extensive background in IT management spans multiple roles at NH Hotel Group, including Assistant IT Manager and Regional ICT Manager, focusing on IT infrastructure delivery, system administration, and desktop migrations across various European locations. Jorrit's career began at Marriott International as a Systems Coordinator, providing IT systems support in a five-star hotel environment. Jorrit holds a Bachelor’s degree in Hotel Management from Business School Notenboom | University of Applied Sciences, earned between 1996 and 1999.