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George brings more than 20 years of experience driving digital shopper strategies and leveraging real-time consumer intent data. He has been key in crafting BIGtoken’s early commercial product strategy and initial go to market plan. Prior to joining BIGtoken, his shopper marketing experience over the previous seven years includes senior sales positions at SRAX, YieldBot, OwnerIQ, and HookLogic. Stella began his digital media career at 24/7 Real Media, where he spent more than 11 years as a sales director. Stella’s advertising and media career began at Comedy Central.