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Shir Avidan is a seasoned professional in UX product design and architecture, currently serving as Senior Manager at BigID since November 2022. Prior to this role, Shir held various leadership positions, including Product Design Team Lead at Rapyd, where responsibilities included redesigning products and managing the design system. Previous experience includes being UX/UI Team Lead at Finalto, overseeing the entire product lifecycle, and Senior UX/UI Designer at Applicaster, focusing on white label applications. Early career experience as Art Director at La Mark involved developing educational products. Shir holds an Engineer's degree in Interactive Communications from Kinneret Academic College and has completed several certifications in UX design.