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Simon Fraser has a diverse and extensive work experience in the field of marketing and communications. Simon started their career in 1986 as an Account Executive with Roger Staton Associates Ltd, specializing in technology PR. Simon worked with clients such as Ericsson and Hewlett-Packard. In 1995, Fraser joined Sandberg & Co as an Account Director, where they managed the Ericsson Business Networks account. Simon later moved to Euro RSCG Soderberg Arbman as a Senior Consultant, leading the business-to-business division. Fraser then joined Sandberg Trygg as a Copywriter & Senior Consultant, working with clients like ABB, Ericsson, IFS, and Telia. Their next role was at 802 Kommunikation AB as a Strategic Copywriter, primarily serving TeliaSonera International Carrier. Fraser also worked as the Managing Director for Fraser & Bilder Communications, providing marketing consultancy and English-language communications material for multinational companies. Simon then joined Bigfish Communications AB as a Strategic Copywriter. Fraser's versatile experience includes working with various industries, from technology to construction and chocolate boutiques.

Simon Fraser attended the University of Oxford from 1981 to 1984, where they earned a Master of Arts degree in Modern History from Trinity College. Simon was also an Exhibitioner during their time there.