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Nicola Crosby is the Head of Store Operations at Big Yellow. Nicola has over 20 years of experience in retail management and has held positions at Superdrug, Granada Roadside Restaurants, and Victoria Wine. As an Area Manager, they are responsible for the development and leadership of up to 29 Superdrug managers and staff, including 11 pharmacy stores. Nicola is passionate about improving customer service standards and has been instrumental in growing awareness of Superdrug's health and beauty proposition through store layout, ranging, promotional implementation, and team development.

Nicola Crosby studied geography at Loughborough University, where they achieved a BSc Honours 2:1. Nicola then studied at Shrewsbury 6th Form College before achieving a certification from Templeton College, Oxford in Kingfisher Strategic Retailing Programme. Nicola is currently enrolled in a development programme at the latter institution.

Nicola Crosby works with Simon Allen - Head of Development, David Knight - Head of Facilities, and Adrian Lee - Operations Director. Nicola Crosby reports to James Gibson, Chief Executive Officer.