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Alessandra Pinho

Vice President Strategy at Big Spaceship

Alessandra Pinho has extensive experience in strategy and planning roles in various advertising agencies. Alessandra is currently working as the Vice President of Strategy at Big Spaceship since 2023. Prior to this, they served as the Senior Director of Brand Strategy at Jellyfish from 2021 to 2023, where they led strategic processes for multiple brands and designed research for clients. Alessandra also worked as a Freelance Strategy Director at 72andSunny in 2021, leading projects for Smirnoff. Earlier, they were a Freelance Group Strategy Director at DDB in 2021, contributing to strategy development for Neutrogena brands. In 2020, they worked as a Freelance Senior Strategy Consultant at Hudson Rouge, developing strategies and creative briefs for The Lincoln Motors Company. Before that, they were the VP and Director of Strategy at Publicis from 2019 to 2020, providing strategic direction for beauty brands. Alessandra also held the position of Director of Strategy and Planning at DiMassimo Goldstein from 2017 to 2019, where they restructured and developed the strategy department. Alessandra's work experience also includes roles at Fallon, Hudson Rouge, and NYC, where they worked on integrated marketing campaigns, managed client relationships, and developed marketing strategies and briefs.

Alessandra Pinho has a diverse education history spanning several years. In 1993, they attended École Secondaire Pierre Laporte, where they obtained their high school/secondary diploma. From 1995 to 2001, they attended Colégio Assunção, where they also acquired a high school/secondary diploma.

Moving on to higher education, Alessandra enrolled in the Bachelor in Management program at FGV - Fundação Getulio Vargas from 1999 to 2002. Alessandra'sfield of study focused on Business Administration and Management, covering a variety of general business topics.

In 1999, they also completed a Programa de Gestão Empreendedora (PGE) at Amana-Key. However, the specific field of study for this program is not provided.

Alessandra's interest in international marketing and negotiation led their to attend the Global Business Program at Texas McCombs School of Business in 2001. This program likely enhanced their knowledge and skills in the field.

To further expand their expertise, they pursued an Advanced Diploma in Digital Marketing from NYU School of Professional Studies from 2017 to 2018. This program likely equipped their with specialized knowledge in the digital marketing domain.

Recently, in 2021, Alessandra participated in the Marketing Week Mini MBA with Mark Ritson, focusing on Marketing. This short-term course would have enabled their to gain insights and practical skills in various marketing strategies and concepts.

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