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Adriana Generallo is the President at Big Sea since November 2012, where Adriana focuses on designing a human-centered experience for clients that results in tangible gains. Prior to that, Adriana held positions as the Design Director and Graphic and Web Designer at Newl&Potter, as well as Graphic Designer roles at Greenpac UK Ltd, PLAYGROUND Magazine, and Planet Hollywood International. Adriana holds a Bachelor of Arts in Advertising/Public Relations from the University of Central Florida and an Associate of Science in Graphic Design from Valencia College.