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Jason Higgins is currently working as the Vice President Sales Marketing at Big Rock Brewery since June 2023. Prior to this, Jason held various senior positions at companies such as Olé Cocktail Company, Full Pint Ventures Inc., Westburne, Acklands-Grainger, and Labatt Breweries of Canada. With a background in sales and marketing, Jason has led large teams and been responsible for developing and executing sales strategies to drive revenue and achieve growth targets. Jason holds a Bachelor of Arts in Community Studies from Cape Breton University and a MA in Recreation and Leisure Studies from the University of Alberta.