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In the constantly changing world of paid search, Craig keeps us right on track, making sure clients get the best return on their ad spend.

Since graduating from Strathclyde Business School in 2011, Craig has worked for digital agencies across Glasgow; starting his career as a digital generalist before specialising in Pay Per Click (PPC) advertising.

Joining BIG in 2015 to bolster our digital advertising capabilities, Craig has worked on award winning campaigns for clients such as Loganair, Stewart Milne Homes, Law at Work and Drum Property.

As you’d expect, Craig is fully certified on all things digital – with individual qualifications in Google and Microsoft Ads and Google Analytics. The beauty of PPC, according to Craig, is that this digital advertising strategy can be applied to most business sectors in some way, shape or form to raise brand awareness or drive online sales and leads.