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Kimberly Torries, MBA, serves as a Senior Digital Analyst at Big Communications since June 2022, where expertise includes developing a live dashboard system for data synthesis, producing impactful reports, and identifying optimization opportunities for client campaigns. Previously, Kimberly held the role of Director of Digital Marketing and Social Strategy at Davis South Barnette & Patrick Advertising and Public Relations, overseeing digital media spending, campaign optimization, and strategic communications. Additional roles include Social Media Specialist and Marketing Research Freelancer, showcasing a strong background in data analysis, digital strategy, and relationship management across various industries. Kimberly earned an MBA and a BBA in Marketing from Mississippi State University.