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Erica P. is a seasoned social media and marketing professional with extensive experience in the field. Currently serving as the Social Marketing Manager at Biffa since October 2022, Erica previously held positions such as Social Media Manager at Dare and Global Senior Social Media & Community Manager at Dext. While at Dext, Erica significantly elevated the brand's presence in the B2B Fintech landscape, achieving 80% follower growth and 882% engagement increase through innovative content strategies. Erica also played a key role in rebranding from Receipt Bank to Dext, enhancing brand recognition and positive sentiment. Additional experience includes roles as Global Social Media & Community Manager at Potentially, Social Media Manager at Notícias em Português, and various positions in journalism early in the career. Erica holds a Bachelor's Degree in Journalism from Pontifícia Universidade Católica de São Paulo and a Master's Degree in Human Rights from Universidad Pablo de Olavide.