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Jorge Jerez is an experienced professional currently serving as the Head of Beliv by BICE since July 2023, overseeing a new venture of BICECORP. As part of BICECORP since July 2022, Jorge leads digital innovation efforts to launch and scale transformative digital businesses in the financial and insurance sectors at BICE VENTURES. With an academic background as a professor at Universidad de Chile in Project Conceptualization and Design Workshop from 2016 to 2023, Jorge specializes in design thinking, lean start-up methodologies, and prototyping. Previous roles include Director of Products, Marketing & CX at Jooycar, Manager of the Prepaid Market at WOM Chile, and various positions at Claro Chile S.A., where Jorge developed products and strategies for the mobile industry. Jorge holds multiple advanced degrees, including an MBA from Cranfield School of Management and a Master's in Marketing from Universidad Adolfo Ibáñez.