Marketing and E-commerce Team
About
The Marketing and E-commerce Team at BIC is responsible for promoting and driving the sales of BIC's high-quality stationery, lighters, and shavers across various digital and traditional channels. This includes developing marketing strategies, managing brand positioning, executing digital advertising campaigns, optimizing e-commerce platforms, and analyzing market insights to ensure BIC's continuous growth and consumer engagement globally. The team collaborates with regional leaders and specialists to tailor approaches for different markets and maximize online presence and revenue through platforms like Amazon and other key partners.