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Carol Ann Amato is an accomplished design professional currently serving as Brand Design Lead for BIC's Flame for Life lighter division. With extensive experience in brand identity and design, Amato has held notable positions including Senior Art Director at Sur La Table and the LEGO Group, where responsibilities included overseeing design and marketing initiatives. Amato's career encompasses freelance work through c.creatives and roles as Art Director at Outthink and Sonalysts Inc., among others. Amato's design expertise spans packaging, print, digital media, and teaching as an Adjunct Professor in Graphic Design. A graduate of the Fashion Institute of Technology, Amato has demonstrated a strong ability to develop holistic brand strategies and solutions that drive growth and enhance brand equity.