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Barbara Nickel-Rudecka has extensive experience in brand management, currently serving as Senior Brand Manager for BIC across Hungary, The Czech Republic, Slovakia, and Poland since July 2018. Prior to this role, Barbara held multiple positions at British American Tobacco from April 2012 to June 2018, including Portfolio Brand Manager and Brand Activation Manager. Additional experience includes a position as Junior Brand Manager at Henkel CEE and earlier roles at Reckitt and Deloitte. Barbara Nickel-Rudecka holds a PhD and an MA in Management from SGH Warsaw School of Economics, as well as a First-Class Bachelor's Degree in Marketing Management from the University of Northampton.