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Gabriella Rey Sarmiento is an experienced professional who currently works as the SD&R Manager at Bia. Gabriella has previously held positions as a UX designer at Rappi and as a Digital Experience Lead at Wunderman Thompson. Gabriella also worked as a Designer of experiences at TBWA\Colombia and Imaginamos, where Gabriella was involved in designing new experiences for various projects. Gabriella holds a degree in Industrial Design and Business Management from Pontificia Universidad Javeriana and has completed a course on "Improving User Experience" at Universidad de Los Andes.