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Gail Mercer serves as the Director of Marketing Planning & Strategy at Family Dollar since November 2009, where responsibilities include developing comprehensive marketing plans, managing shopper marketing initiatives, and collaborating on promotions with merchandising teams. Prior to this role, Gail held the position of Advertising Manager, focusing on the creation and execution of print and digital advertising as well as promotional materials. Additionally, Gail has extensive experience at BI-LO, LLC, holding several roles including Brand Image Advertising Manager and Print Media Manager. Gail earned a Bachelor of Science in Business Administration with a focus on Business Management and Marketing from Southern Wesleyan University between 2009 and 2012.