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Alex Prideaux is an experienced marketing professional currently serving as Marketing Manager for Knowledge & Collections at the British Film Institute (BFI) since July 2014, previously holding roles including Marketing Advisor and Marketing Assistant. At BFI, responsibilities encompass drafting marketing plans, creating key marketing assets, and overseeing content related to distribution, DVD releases, and Sight & Sound magazine. Earlier experience includes a Marketing Assistant position at the Philharmonia Orchestra, where Alex contributed to campaigns for concerts, and a trainee role that developed essential marketing skills. Alex holds a Master of Arts in Curating Collections and Heritage from the University of Brighton and has completed a Mini MBA in Marketing. Academic qualifications also include Master’s and Bachelor’s Degrees in Film/Cinema/Video Studies from the University of Kent.