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Melanie is the President and Founder of Beyond Spots & Dots. Melanie’s expertise is in collaborating with business owners and marketing managers to understand how to allocate their marketing budgets more effectively so the dollars are optimized on the business’ behalf. As a graduate of the Pennsylvania State University, she has a degree in advertising, specifically pertaining to media buying.

Melanie’s experience in media buying started on the “other side of the desk,” as she sold airtime to national and international agencies on behalf of businesses. Given this experience, Beyond Spots & Dots was built on the premise of media buying. Melanie carries her experience and training throughout the entire agency. It is important that the Beyond Spots & Dots Team understands the reasoning behind the strategies planned for the clients. She has extensive direct experience in managing projects and buying traditional media for all of the agency’s clients.