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Karoliina Öhrnberg is an experienced SEM Specialist at BHG Finland since December 2021, focusing on performance marketing for eCommerce accounts. Prior to this, Karoliina held various roles at Lidl Suomi from June 2011 to December 2021, including Controller in Reporting & Analytics, where responsibilities encompassed financial budgeting, KPI analysis, and the optimization of reporting tools. Additional roles at Lidl included Jr. Controller, Specialist in Purchasing, and Supply Chain Assistant, showcasing expertise in reporting, data analytics, and supply chain management. Earlier experience includes positions as a Sales Assistant at Lapland Safaris, Congress Organizer at Rovaniemi-Lapland Congresses, and various customer service roles. Karoliina's education includes a Master of Social Sciences from the University of Lapland and a specialized eCommerce and Digital Marketing program from Haaga-Helia University.