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Raúl Pero, MBA is an experienced professional with over 18 years of experience in brand and marketing. Raúl has worked in various roles such as Head of Marketing & Innovation, Brand Director, and Brand Manager. Currently, Raúl holds positions as Strategic Advisor at BeyondBrands and Founder/Consultant at Change The Game LLC. Raúl has a strong background in brand strategy, innovation, consumer insights, and product development. Additionally, Raúl has been actively involved in mentoring and investing in various companies within the CPG industry. Raúl holds an MBA from the University of Michigan and has completed postgraduate courses in marketing.