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Number of years in the industry is 25+ in start-up and strategic leadership roles - 8+ years in natural food – with a focus on plant-based. Main Focus: financial foundation - identifying white-space opportunities, defining vision, creating brands the consumers connect with, and executing strategy to successful commercialization and scale. Brand Experience: IBM, LaLa Foods, Van’s Foods, Purina, Rubbermaid, Head & Shoulders, Fresh Market, GoodSam Foods.