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Gonzalo Camiña Ceballos is the CEO of BeWay, a company that supports organizations in applying behavioral science tools to various aspects of their operations. Gonzalo is also a Professor at IE Business School, where he teaches Behavioral Change In the Age of AI. Additionally, he serves as the CEO of OpSeeker, focusing on creating behavioral technology to improve decision-making for users. With a background in trading, consulting, and finance, Gonzalo has a strong foundation in business management and financial economics.