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Anita de Hart is an experienced professional specializing in digital innovation, retail, and strategy. Currently serving as CEO of Fleurop Interflora Nederland BV since October 2021, Anita also operates Vision for Result Consultancy en Interim as the owner since January 2004. In addition, Anita is a board member at Bevrijdingspop Haarlem since September 2018 and previously held the position of member of the Supervisory Board at Coram from June 2021 to May 2023. Past roles include Chief Commercial Officer and Marketing & E-commerce Director at Holland & Barrett Benelux, and Global Digital Marketing Director at Philips, where Anita led the digital introduction of health initiatives across multiple countries. Other notable positions include Global Director of E-commerce and CRM at Rituals, Commercial Director at Intergamma, Director of Group Strategy at ANWB, and Brand Manager at Thomas Cook Nederland.