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Lilian Fontes possesses extensive experience in marketing management, currently serving as the Gerente de Marketing at Bevi Oficial since January 2022. Key achievements include the reorganization of the marketing department, strategic planning for B2C campaigns, and the development of effective metrics through dashboards. Previously, as Gerente de Marketing Digital at FutFanatics, Lilian led a team in establishing online media processes and optimizing performance metrics, resulting in a 20% sales increase during key campaigns. Earlier experience as Gerente de Produto at Regina Festas involved managing seasonal product categories and developing strategies that enhanced the company’s market presence. Lilian holds a Postgraduate degree in Business Administration from FGV and a degree in Social Communication from Universidade do Oeste Paulista.