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Paulo Shindi Kuniyoshi

Advisor at bettrAds

Paulo Shindi Kuniyoshi is a seasoned professional with extensive experience in data analytics and performance management across various sectors, including retail, insurtech, and advertising. Currently serving as Diretor de performance e dados at Leroy Merlin since May 2023, Paulo focuses on marketing analytics and customer segmentation. Previous roles include Data & Analytics Director at Pier Seguradora and WMcCann, where significant accomplishments involved fostering a data-driven culture and enhancing marketing effectiveness for major clients. Additionally, Paulo has held leadership positions at CargoX, Asics Corporation, and Leroy Merlin, emphasizing data engineering and supply chain optimization. Academic qualifications include an Innovation and Entrepreneurship Program at Stanford University and a Computer Engineering degree from USP, coupled with ongoing studies in Data Science for Executives at Columbia Engineering.

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