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Lucila Yael Bualy is an experienced marketing professional specializing in digital growth and paid media strategies. Currently serving as a SEM Specialist at BetterVet since February 2023, Lucila manages a substantial monthly advertising budget and analyzes campaign performance across multiple platforms. As the Growth Marketing Manager at We are Pineapple, Lucila collaborates with a diverse team to develop growth strategies for small and medium-sized businesses. Previously, Lucila held significant roles including Paid Ads Manager at Dental Intelligence Inc., Head of Growth at Alegra Tienda, and Performance Manager at Somos Chili, demonstrating expertise in driving demand generation and managing performance strategies. In addition to practical experience, Lucila has contributed to academia as a Digital Marketing Professor at the National Technological University and has been involved in various growth marketing agencies. Lucila holds a Diplomatura in Marketing Web and is pursuing a degree in Public Relations and Image Management at Universidad Nacional de La Matanza.