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Michelle Ramos is an accomplished executive with extensive experience in product-led growth and marketing across various industries. Currently serving as the VP of Product-Led Growth at BetterUp, Michelle is responsible for driving product adoption among B2B customers. Previously, as the VP of Growth at Open English, Michelle led initiatives to enhance student engagement and business growth. Michelle's background at Spotify includes directing growth initiatives for both freemium and subscription models, while earlier roles encompass leadership positions at Saraiva, where expertise in sales channels was leveraged, and at Abril, a major media group in Brazil, focusing on marketing strategies across multiple platforms. Educational qualifications include a Master's Degree in Marketing Engineering and Strategic Business Management from FIA Business School, and a Bachelor's degree in Marketing & Advertising from USP - Universidade de São Paulo.