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William J. Folston is a seasoned marketing operations professional with extensive experience in executing cross-channel marketing campaigns and collaborating with various teams to enhance product development. Currently serving as Senior Manager of Marketing Operations at Betterment since March 2022, Folston focuses on affiliate marketing, paid search, social media, and programmatic initiatives. Prior to this, Folston held multiple leadership roles at Goodway Group, including Advertising Operations Lead in the Center of Excellence, and various campaign operations positions at iProspect, where strategic client management and team leadership were emphasized. Folston began the career as a Digital Media Specialist at Pilot Interactive. Academically, Folston holds three bachelor's degrees in Marketing Management and Communications from Old Dominion University.