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Aparna Tikku is a seasoned product marketing professional with extensive experience in multiple industries. Currently serving as a Senior Product Marketing Manager at Betterment since July 2021, previously held the position of Product Marketing Manager focused on Betterment at Work. Prior roles include an MBA internship at HomeX, a Strategy Consultant position at Operation Smile, and a Senior Analyst role in B2B Product Partnerships and Go-to-Market at American Express. Early career experience includes positions as a Senior Analyst and Analyst in Media at VaynerMedia. Aparna holds a Master of Business Administration in Marketing and Strategy from Duke University's Fuqua School of Business and a Bachelor's Degree in Economics and Political Science from UC Irvine.