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Ivanna Pavliuchuk has a strong background in various roles within the tech industry. Ivanna most recently worked at BetterMe as the Head of Coaching, starting in October 2023. Prior to that, they were an Upsell Specialist at the same company starting in November 2019. Before joining BetterMe, Ivanna worked as a Support Operations Consultant at 3Shape from April 2018 to October 2019. Ivanna also has experience as a Sales Agent at ZoomSupport for Business from March 2016 to January 2018. Ivanna started their career at Software Support LLC, where they held multiple positions including Quality Assurance Specialist from April 2016 to October 2016, Supervisor from March 2015 to March 2016, and Sales Agent from October 2014 to March 2015. Prior to these roles, Ivanna worked as a Freelance Copywriter, starting in January 2012 and ending in May 2013.

Ivanna Pavliuchuk completed their education with a Master's degree in Economic Cybernetics from The National University of Ostroh Academy from 2014 to 2015. Prior to that, they also earned their Bachelor's degree in Economic Cybernetics from the same university, where they studied from 2010 to 2014. Ivanna Pavliuchuk attended Lutsk Gymnasium, 21 as a student from 2000 to 2010, although no degree or field of study is specified for this period. In addition to their formal education, they have obtained certifications such as "Become a Product Manager" from Udemy and "Introduction to Marketing" from Coursera.